In the rapidly shifting landscape of public health and smoking alternatives, few names carry the weight, heritage, and integrity of Totally Wicked. Established in 2008, long before vaping became a mainstream global phenomenon, this pioneering brand was founded with a singular, rebellious mission: to provide adult smokers with a high-quality, reliable alternative to traditional combustible tobacco.
Over the nearly two decades that have followed, Totally Wicked has transformed from a small, passionate start-up into a cornerstone of the UK vaping community. By combining premium in-house manufacturing with an unparalleled network of expert support, the brand has successfully helped hundreds of thousands of individuals make the permanent switch from smoking to vaping.
A Legacy of First-Class E-Liquids
At the very heart of the Totally Wicked experience is the quality of the e-liquid. Unlike many retailers that simply act as middlemen, Totally Wicked has been creating first-class e-liquids in-house since its inception in 2008. This long-standing commitment to manufacturing excellence ensures that every bottle meets rigorous standards for purity, flavor consistency, and safety. The brand understands that the “perfect vape” is subjective, which is why they have curated a vast selection of freebase and nic salt e-liquid collections in a wide variety of strengths and flavors.
One of the most iconic offerings in their catalog is the flagship Red Label e-liquid. This range has stood the test of time and remains incredibly popular today with all kinds of vapers, from those who have been with the brand since day one to those just starting their journey. However, the brand also stays at the cutting edge of modern trends. For vapers who have grown accustomed to the sweeter, more intense flavors of single-use devices, the VLTZ e-liquid range is the perfect transition. VLTZ provides that punchy, disposable-style taste in a more sustainable and cost-effective refillable format, making it an ideal choice for those looking to move away from environmental waste without sacrificing flavor intensity.
The Best Vape Kits for Every User
A premium e-liquid requires a high-performance delivery system. Totally Wicked makes it easy to find the best refillable vape to pair with your favorite juice. Their inventory of Vape Kits is carefully curated to include a variety of shapes, sizes, and styles, ensuring there is a perfect match for every lifestyle.
For beginners, the brand offers button-free vapes that prioritize simplicity and mimic the draw of a cigarette, removing the steep learning curve often associated with new technology. For more advanced vapers, Totally Wicked provides sophisticated kits that allow users to change settings, adjust wattage, and fine-tune their experience to suit their specific needs. In addition to their own popular Totally Wicked kits and the specialized VLTZ-X collection, they also stock big-brand vapes from the most popular names in the industry. Customers can shop for hardware from IVG, Elf Bar, Lost Mary, and SKE, including best-selling products such as the BM6000, Lost Mary Tappo, Crystal Vape, and IVG 2400.
Hassle-Free Vape Subscriptions and Unbeatable Value
Understanding that consistency is key to staying smoke-free, Totally Wicked has developed the most convenient way to manage your supplies: the Vape Subscription. This service is designed to be the most hassle-free method to have your favorite products delivered directly to your doorstep at a frequency that suits your personal usage.
The E-liquid Subscription is a standout feature for regular vapers. For a set fee, you can have 12 bottles of your favorite liquid delivered every 2, 3, 4, 5, or 6 weeks. You simply choose the flavors and the strength, and the brand takes care of the rest. This service ensures you will never again run out of vape juice at an inconvenient time. Beyond the convenience, the value is unmatched each bottle in the subscription works out to just £2.92. With the added benefit of being able to cancel at any time, it is a risk-free way to ensure your vaping routine remains uninterrupted and affordable.
Innovation for Every Situation: NicLeaf
Totally Wicked recognizes that the modern vaper lives a busy life and may find themselves in places where vaping isn’t permitted such as on public transport, on holiday, or in various indoor public areas. To solve this dilemma, they introduced NicLeaf. This product is ideal for those specific moments when you need nicotine but cannot use your device. NicLeaf consists of discreet oral nicotine leaves featuring an ultra-slim design that fits comfortably and invisibly under the lip. Available in Low, Medium, and High strengths, it provides a smoke-free and vapor-free alternative that ensures you never have to reach for a cigarette when your vape isn’t an option.
What truly sets Totally Wicked apart from a standard vape shop is their deep-rooted commitment to the success of their customers. They provide much more than just the latest and greatest vaping products; they provide the human support necessary to make a life-changing switch. Their staff are National Centre for Smoking Cessation and Training (NCSCT) qualified, providing a level of expert advice that is rare in the retail world. Whether you visit one of their 150+ vape shops across the UK or chat with their customer service team online or on the phone, you are speaking with someone trained to help you stay off cigarettes.
This commitment to education extends to their online presence. On their website, vapers can find a treasure trove of “Latest Vaped” articles and guides, including:
- Best Vapes of 2025 and the Best E-liquid Flavours of 2025
- Vaping Rules: Using a Vape in Public
- Best Refillable Pod and Tank Vape Kits 2025
- Vaping on Holiday 2025
- Best Vape Starter Kits for 2026
These resources help demystify the world of vaping and keep users informed about the latest regulations and product advancements.
Why Choose Totally Wicked?
A vape, or e-cigarette, is an electronic device designed to vaporize e-liquid into an inhalable form. For adult smokers, it serves as a powerful tool to obtain nicotine without the tar, carbon monoxide, and thousands of other harmful chemicals found in traditional tobacco.
By choosing Totally Wicked, you are aligning yourself with a brand that has nearly two decades of experience in creating safe, effective, and high-quality alternatives. From their VLTZ pods and e-liquids to their industry-leading subscriptions and expert-led support centers, Totally Wicked remains dedicated to one goal: helping you choose the best vapes to keep you off cigarettes for good.
Whether you are curious about what a vape is or you are looking for the most advanced kit on the market, Totally Wicked is your trusted partner in the journey toward a smoke-free future.